There are A LOT of organizations with A LOT of different projects trying to absorb the A LOT of funding there is for Helping the Haitians. Its a confronting to see how ad hoc and unstrategic these projects often are. Imagine a Martian who has never visited Earth having a chat with a Plutonian in a Saturnian bar and concocting a plan to save Libya's teenagers from ennui. Yeah. Something like that.
An acquaintance here heads up the country office of an international NGO and asked me to meet with some people who were in town to discuss how social marketing could be used for an agriculture project. She suggested dinner tonight.
Introductions were made and I settled down to hear about the agro project they had in mind. But instead of laying it out for me, they all turned to me expectantly:
Them: "So we want to help farmers and thought that social marketing would be a good approach. Tell us about PSI's experience in Haiti with social marketing."
Me (Huh? Help farmers do what?): "Well maybe you can tell me about what you want to accomplish with your project."
Them (head scratching): "That's a really good question."
Them (mumbling and more heads scratching): ........
Me (is it too late to make a run for it? I haven't ordered yet....): "Well, I can tell you that in PSI's experience, our challenge is to get our products beyond the towns to the small villages that are several day's walk away from the towns. Since we can't go to every one of them, and our target group is women caregivers who sell their produce at the market, we focus our activities on market days when these women journey into town to sell their produce...."
Them: "Well, we could encourage people to buy Haitian products. You know, I saw a package of eggs in the supermarket that said 'produced in Haiti' in big letters on it. Maybe we should have a Buy Haitian! campaign. You know, instead of all that fancy French stuff that the bourgeoisie buy."
Me (trying to hide shock): "I don't understand. Are you talking about in a supermarket? Is this a campaign aimed at expats and rich Haitians who buy things in a supermarket?"
Them: "It would be for everyone! A change in attitude! Like those US campaigns encouraging people to buy local!"
Me (wondering if there are hallucinogens in the water): "I'm confused. We're talking about agricultural products, yes? Who do you think is not buying their produce locally???"
Them: ..........
Them: "We just want to help the farmers."
Me: "I don't think Haitian people need to be convinced to buy Haitian produce. Maybe you can think of ways to help people get their produce to the market if that's an area that that they've identified they need help with." (Not saying: don't you think the are 103 other organizations already working in this sector who have a much better understanding of the needs of the Haitian agronomy than you??)
Them: "Well we went and talked to some farmers who didn't really have a system for who they were growing produce for. We thought that instead of proposing another project with community outreach and educational sessions and surveys that everyone else does, we'd use social marketing to make our proposal look different."
Me (Not saying: YOU DON'T KNOW WHAT YOU WANT TO DO, WHO YOU WANT TO DO IT WITH, OR WHY! AND NOW YOU'RE SAYING YOU SORT OF THOUGHT IT MIGHT LOOK NICE IN PROPOSAL TO PUT IN "SOCIAL MARKETING" WITHOUT A CLUE ABOUT WHAT YOU ARE TRYING TO MARKET FOR WHAT OUTCOME!!! HOW DO YOU OPERATE???): Ahhh... well, it seems that you can look into whether farmers would like to be better organized in how they sell their produce. Maybe you can think about helping them with their supply chain? I'm not sure social marketing is what you need...."
Several minutes after we finished this maddening conversation, they all started talking about how great it would be to relocate Haiti someplace far away from those do-gooder church missions from the US and what a great idea it would be to spoof clueless aid workers. REALLY????